Legal

Privacy Policy

Plain English. We collect the minimum we need, keep it for as short a time as possible, and never sell it.

Last updated: August 2026

On this page

  1. 01 — Who we are
  2. 02 — What we collect
  3. 03 — How we use it
  4. 04 — Legal basis
  5. 05 — Cookies
  6. 06 — Sharing
  7. 07 — Retention
  8. 08 — Your rights
  9. 09 — Contact

01 — Who we are

THAT DM is a trading name of THAT Topco Limited (trading as THAT Group), registered in England and Wales under company number 03688176, registered office One Fleet Place, London, EC4M 7WS. THAT Topco Limited is the data controller for the personal information you provide through this website.

If you have any question about how we handle your data, you can reach our data protection lead at danny.hazlehurst@thatgroup.co.uk.

02 — What we collect

We only collect what you give us, and what we need to respond:

  • Contact details — name, email address, phone number and company when you submit the contact form or email us directly.
  • Correspondence — the content of any message you send, so we can reply and keep a record of the conversation.
  • Usage data — basic, anonymised information about how the site is used (pages viewed, device type). Only when you accept analytics cookies.

We do not use tracking pixels, advertising cookies, or third-party ad networks.

03 — How we use it

  • To respond to your enquiry and discuss potential work.
  • To keep a record of correspondence where relevant to an engagement.
  • To understand, in aggregate and anonymously, how the website is used.

We do not send marketing emails from this site. If you become a client, project correspondence is handled under your engagement terms.

04 — Legal basis

We rely on legitimate interests to respond to your enquiry and keep a record of it, and on your consent for any analytics cookies. You can withdraw consent for analytics at any time by clearing your cookie preference in your browser.

05 — Cookies

We use a small number of essential cookies required to run the site (for example, remembering your cookie preference). With your agreement, we use an analytics cookie to understand aggregate usage. No advertising or third-party tracking cookies are set. See our cookie banner at the bottom of the page to choose.

06 — Sharing

We do not sell or rent your data. We only share it where necessary to respond to your enquiry (for example with a colleague in THAT Group), or where we are legally required to. Any third party we use to host or process data is contractually bound to protect it to the same standard.

07 — Retention

Contact enquiries are kept for as long as is reasonable to respond and follow up — typically up to 24 months — and then deleted. If an enquiry leads to an engagement, the record is retained under the engagement terms. Analytics data is aggregated and not retained against your identity.

08 — Your rights

Under UK GDPR you have the right to:

  • Be informed about how we use your data.
  • Access the personal data we hold about you.
  • Rectify data that is inaccurate.
  • Erasure of your data, subject to legal exceptions.
  • Object to processing based on legitimate interests.
  • Withdraw consent for analytics at any time.

To exercise any of these rights, email danny.hazlehurst@thatgroup.co.uk. If you are not satisfied with our response, you can complain to the Information Commissioner's Office.

09 — Contact

THAT DM is a trading name of THAT Topco Limited, registered in England and Wales under company number 03688176. For any privacy matter, contact danny.hazlehurst@thatgroup.co.uk.