Southsea — a project developed by THAT DM

Retail and mixed-use · Portsmouth

Southsea

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Asset

Landmark building

Existing structure

Work

Change of use

Repositioning

Ground floor

Trade-led

Planned as an operator

Outcome

Repositioned

Hospitality and retail

01 — Overview

An underused landmark building where the question was not what could be drawn, but what could realistically be let, opened and traded once the scaffolding came down.

Repositioned for hospitality and retail use, with the ground floor planned around how it would actually trade.

02 The position

A prominent building carrying more space than its previous use required, in a location where a wrong ground-floor decision is visible to the whole town.

The owner's question was straightforward: what use will actually hold, and at what cost to get there.

03 What we did

Tested uses against trading reality before committing to a planning route, then designed the ground floor around servicing, covers and staffing rather than around a floor plan that looked balanced on paper.

Change of use was pursued on the basis of a proposition the town would use, which is also what makes an income line durable.

04 The outcome

Repositioned for hospitality and retail use, with the commercial case built from operating assumptions rather than from a headline rent.

Our role

  • Appraisal
  • Change of use
  • Repositioning
  • Design
  • Letting strategy

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