Keys
172
Four-star full service
Brand
Hilton
Branded operation
Wider GDV
£85m
Terrace Mount
Completed
2015
New build
01 — Overview
Hilton Bournemouth sits at the heart of Terrace Mount, a landmark £85m mixed-use development overlooking Bournemouth’s seafront.
Two Hilton brands developed side by side, each with its own operating model.
02 — The development
The 172-bedroom four-star hotel was delivered alongside a 120-bedroom Hampton by Hilton, branded residential apartments and a substantial underground car park, creating one of the town centre’s most significant hospitality-led developments in a generation.
03 — An operating business, not a building
From the outset, the hotel was conceived as an operating business, not simply a building. Brand standards, guest experience, F&B, leisure and long-term performance all informed the development process and the decisions made along the way.
04 — How the two Hilton brands were differentiated
Hilton Bournemouth and Hampton by Hilton were developed as two distinct hotel businesses within the same wider scheme. The full-service Hilton was positioned around a broader guest offer, with stronger F&B, leisure and public space; Hampton required a more efficient, focused-service model with tighter space planning and a simpler operating structure.
The challenge was to make both brands work commercially without allowing one to compromise the other. Brand standards, guest journey, staffing assumptions and operational requirements were considered separately, even though both hotels formed part of the same development.
05 — What it means for clients
That is the experience THAT DM now brings to clients: understanding how decisions made during development ultimately affect the performance of the asset once the doors open.
Our role
- Acquisition
- Planning
- Funding
- Development
- Brand
- Opening
- Operation
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We will talk you through the numbers behind this project, the decisions we made, and what we would do differently on yours.